Can anybody tell me what all this is about?

4 million plus views, remixes, copy cats, the whole lot.

I have no idea what you're talking about Gav!

Yeah I don't get it either,

Then again, this is the internet.....

Whoops, vid didn't embed.

This should help clear things up.

Sweet mother of god.

Welcome to the world of the /b/ 4chan etc meme and all that...

http://www.encyclopediadramatica.com/Boxxy

Pretty sure Chris Cunningham used a clip of that video in his set at EP...ghastly stuff

holy shite

I've no idea what's going on in that video.......