Never one to sit on the fence , US producer extra-ordinaire Timbaland has announced his own plans for releasing an album in his own way in 2008. The current vogue in the music biz these days seems to be coming up with your own unique way to get your album into peoples hands but Timbaland is going one step further in that even the production process is a USP . As the suits at EMI might say. His idea is to create a mobile album and he's partnered with Verizon's V Cast, a wireless music and video service in the States to distribute it . He plans to tour the country in 2008 in Verizon's mobile recording studio bus and each month will work with a new artist on a new track. The new track will be released days after its finished, and behind the scenes bus video footage will also be regularly uploaded for subscribers . Reality music production anyone ? Let's hope Amy Whinehouse signs up for it . Its an ambitious project to say the least , its hard to see someone with Timbaland's mentality lasting a year in a bus with time frames, deadlines and rules , but time will tell. At the end of the year, Verizon will compile all the tracks made over the year for an album.

Never one to sit on the fence , US producer extra-ordinaire Timbaland has announced his own plans for releasing an album in his own way in 2008. The current vogue in the music biz these days seems to be coming up with your own unique way to get your album into peoples hands but Timbaland is going one step further in that even the production process is a USP . As the suits at EMI might say.

His idea is to create a mobile album and he's partnered with Verizon's V Cast, a wireless music and video service in the States to distribute it . He plans to tour the country in 2008 in Verizon's mobile recording studio bus and each month will work with a new artist on a new track. The new track will be released days after its finished, and behind the scenes bus video footage will also be regularly uploaded for subscribers . Reality music production anyone ? Let's hope Amy Whinehouse signs up for it .

Its an ambitious project to say the least , its hard to see someone with Timbaland's mentality lasting a year in a bus with time frames, deadlines and rules , but time will tell.

At the end of the year, Verizon will compile all the tracks made over the year for an album.