Denmark's favourite DJ has just launched his own fashion label.

It used to be the hip hop thing to do. When your popularity was at its peak, bring out a line of clothing to cash in on your name and make up for any fall off in record sales. DJs couldn't have been that far behind.

So far this year, we've reported on Justice leather jackets and the Chromeo Collection, and Trentemoller's collection of scarves, tees and dresses should insure he has a nice profitable Christmas.

Trentemoller's last release was a Live in Concert EP from Roskilde, where crowd noises were louder than the actual mixing. Perhaps the scarves will suffer friendlier criticism.

Check out Moan below.